Red Bull Global Rallycross and Total Specialties USA Inc., Total S.A.’s U.S. marketing affiliate, have announced a multi-year agreement that will see Total become the Official Lubricant Partner of Red Bull GRC.
Through its TOTAL Quartz brand, Total will leverage Red Bull GRC’s nationwide live events, broadcasts, and digital and social content platforms to grow its footprint in North America, according to a press release.
“Across the globe, the TOTAL Quartz brand is known for excellence in its oil and lubricants, and excellence in motorsport,” said Colin Dyne, Red Bull GRC CEO. “We are beyond excited to reveal a multi-year partnership with Total as the Official Lubricant Partner of Red Bull Global Rallycross, and we look forward to writing the next chapter in its incredible racing heritage.”
Total has formed partnerships in Formula 1, 24 Hours of Le Mans, World Rally Championship and Dakar Rally racing, among others. Renowned drivers from Sebastien Loeb to Sebastian Vettel have campaigned the brand’s iconic red-and-white colors.
“This is a significant time for Total as we embark on our sponsorship as the Official Lubricant Partner of Red Bull Global Rallycross. We are very pleased to partner with such a strong and influential brand as Red Bull GRC, and we look forward to growing the relationship in years to come,” said Christophe Doussoux, senior vice president, lubricants for Total Specialties USA Inc.