Harris Tire Co., which reached a licensing agreement with Louisiana’s Robertson family—stars of the reality show Duck Dynasty and proprietors of the Duck Commander brand—is the exclusive distributor of the lines in the southeastern U.S., and has partnered with TBC Brands to distribute the lines throughout the rest of North America.
“When Harris first approached us about this venture, we were very excited about the special opportunities this project would create for both tire dealers and consumers, especially recreational and offroad enthusiasts,” said Marty Krcelic, executive vice president of sales for TBC Brands. “The Duck Commander tires will add a sense of fun and adventure to any vehicle and we are very happy to be the co-distributor of them with our friends at Harris Tire.”
“What started as a casual conversation with the Duck Commander patriarch, Phil Robertson, quickly became a reality once TBC signed onto the project. We are very proud of this new partnership and look forward to making these tires accessible to everyone throughout North America,” said Ken Harris, Jr., president of Harris Tire. “These new tire lines go hand-in-hand with Duck Commander’s existing relationships with NASCAR and LINE-X. And, the use of the Duck Commander brand will be a unique and fresh endeavor in the independent tire market, offering a quality product with a globally recognizable brand name manufactured domestically by Cooper Tire & Rubber Co.”
The lines will be available on a size-by-size basis beginning in August and continuing through October.