As part of the relationship, The Marx Group will help TI Automotive with marketing, branding and public relations for its performance aftermarket products, according to a press release. The company is a global supplier of automotive fluid systems technology.
“The Marx Group has a strong track record for providing strategic assistance to leading companies in the replacement parts and specialty performance aftermarkets,” said Frank Buscemi, global communications director, TI Automotive. “We look forward to tapping into their years of experience and proven marketing communications expertise to advance our goals as we launch our new aftermarket program.”
TI Automotive is a global OE supplier to the largest auto manufacturers, as well as a worldwide leader in the development and production of automotive fluid systems, according to the release.
Based in San Rafael, California, with creative and account teams in New York, Chicago, Detroit, Kansas City and Knoxville, Tennessee, The Marx Group offers strategic business consulting as well as full-service marketing communications and PR programs.