Street Car Royalty

May 26, 2015

Federal-Mogul Motorparts’ well-known Champion Spark Plug brand is ready to crown more vehicle royalty with the return of the popular Champion “King of the Road” contest.

The contest again will pay out a total of $10,000 to owners of the hottest rides across North America, according to a press release.

Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp., will award 10 weekly $500 cash prizes and a $5,000 grand prize to winners as judged by members of the “Performance Driven” Champion online community. Consumers can vote weekly for their favorite ride, with each round’s winners receiving $500 and an automatic entry into the $5,000 “King of the Road” grand-prize round, the company noted.

Consumers can enter the contest by submitting one or more digital photographs and interesting background information about their vehicles through the “King of the Road” link at

“From grassroots enthusiasts to some of the world’s best-known professional racers, Champion is all about helping customers maximize the performance of their vehicles,” said Jessica Wynn, global director, digital marketing and strategy, Federal-Mogul Motorparts. “The ‘King of the Road’ contest recognizes and rewards the passion that fuels today’s most exciting vehicles.”