SRI Performance Purchases Roush Yates Performance Products

Jan 6, 2016

SRI Performance and Roush Yates Performance Products have announced that SRI has purchased the Roush Yates distribution business.

SRI Performance will now own, operate and manage the day-to-day distribution business previously owned and operated by Roush Yates Performance Products at 122 Knob Hill Road, Mooresville, North Carolina, according to a press release.

SRI Performance is a subsidiary of Stock Car Steel & Aluminum, a full-line steel service provider for major motorsports series.

“This is a very exciting time for SRI Performance,” said Greg Fornelli, owner of SCSA and SRI Performance. “With our recent acquisitions of TJ’s Motorsports Warehouse, CV Products’ chassis and suspension products and Trackside sales program, and now Roush Yates Performance Products, SRI Performance has a strong and stable foundation for the future. Combining the strengths of all three companies, we look forward to providing our customers with industry-leading knowledge, service and quality products.”

Earlier in 2015, SRI purchased TJ’s Motorsports Warehouse, known for its drag racing and dirt racing expertise. In November, SRI Supplies purchased the chassis, suspension and Professional Race Service (PRS) Trackside programs from CV Products, according to the release.

In late December, SRI negotiated the purchase of Roush Yates Performance Products.

“SRI Performance plans to continue to build upon the successes of both CV Products and Roush Yates Performance Products in the motorsports and street performance markets,” the company stated. “SRI Performance will specialize in products for all forms of racing and street performance. This will consist of chassis, engine, suspension and used performance products. SRI Performance will now operate a Trackside Sales program for NASCAR-sanctioned events with a fully outfitted hauler, along with a second hauler for short track events in the United States.”

Roush Yates Performance Products has been in business since 2008, supplying new and used performance products to the performance industry.

“We believe this agreement and consolidation of local distribution will enhance technical support, customer service and competitive pricing,” said Doug Yates, president and CEO of Roush Yates. “It was important that we find someone who could satisfy the racers’ needs for chassis, suspension, engine, as well as street performance parts for the performance aftermarket. Greg Fornelli and the SRI Performance team will carry on the tradition that we started in 2008.”

SRI was founded in Concord, North Carolina, in 1997 and purchased in April 2002 by Fornelli, who owns Stock Car Steel & Aluminum as well.

The company also operates SRI Supplies, a distributor of fabrication, body shop and industrial supplies.

A new SRI Performance website is currently under construction, according to the company.