Suspension components company SpeedDirect, Santo, Texas, has hired S. Kellie Colf to be its national sales and marketing manager.
Colf has 14 years professional sales and management experience in the wholesale and retail aftermarket, according to a press release. Her background includes corporate sales development manager at Stainless Steel Brakes, market development manager at EATON Detroit Spring, president of Colf Creative Resources, and service on several SEMA select committees.
“Kellie is well-respected in the automotive industry through her work experience and service on SEMA councils and committees,” said Mark Flavin, SpeedDirect president. “We are proud to have her on our team and look forward to the benefits she will bring both our customers and SpeedDirect.”
Colf was awarded the SEMA Businesswomen’s Network Woman of the Year award in 2010, and has written articles for Performance & Hotrod Business magazine.