Some like ’em hot

Nov 5, 2010

The Specialty Equipment Marketing Association presented its inaugural “Hottest” awards to the Chevrolet Camaro for the Hottest Car, the Ford F-Series for the Hottest Truck and the Jeep Wrangler for the Hottest 4×4-SUV, during the 2010 SEMA Show in Las Vegas.

New car and truck buyers have a choice. The ability to accessorize a vehicle impacts the decision as to which vehicle to purchase. The SEMA Award identifies the most accessory-friendly new models.

Show organizers relied on the trend-setting influence of exhibitors to determine the winners.

“A booth space is a ballot, and the models these exhibitors have selected represent their vote,” said Chris Kersting, SEMA president and CEO.

The 2010 SEMA Show featured more than 1,900 exhibiting companies. More exhibitors showcased their new products and styling trends on the Chevrolet Camaro, Ford F-Series and Jeep Wrangler than in the past.

Show exhibitors manufacture thousands of products that improve performance, safety and convenience, as well as those that enhance appearance and comfort. While products are available for every make and model vehicle, exhibitors are investing more into the Chevrolet Camaro, Ford F-Series, and Jeep Wrangler than any other vehicle. Consumers, therefore, can expect to find more options for accessorizing these vehicles.