Solar Race Car Features Avery Dennison Wrap

Jun 25, 2013

The University of Michigan developed a solar car nicknamed “Generation” be competing in the 2013 World Solar Challenge, features an Avery Dennison vehicle wrap.

The 2013 World Solar Challenge is a solar-powered race from Oct. 6-13 that covers 1,877 miles of the Australia Outback. Avery Dennison has supported the University of Michigan Solar Car Team consecutively for three consecutive years, according to Don Nolan, president of Avery Dennison Materials Group.

“Implementing an Avery Dennison wrap on the solar car is beneficial in so many ways,” said Pavan Naik, senior business development manager for the University of Michigan Solar Car Team. “The wrap hugs the aerodynamic body of our car, allowing us to maintain the very efficient shape we designed for Generation. It also allows us to place all our sponsor logos on a single wrap, which avoids the unnecessary drag that comes with decals.”

TKA Graphix, a full-service graphics provider based in Indiana, created and installed more than 700-square-feet of Avery Dennison MPI 1005 Supercast Easy Apply film on Generation. The film was protected with DOL 1360 Gloss overlaminate, according to Avery Dennison.

“The Avery Dennison films make the car look great and were easy to install on Generation’s contours,” said Tom McClelland, production manager at TKO Graphix.

Generation will complete a mock race around the perimeter of Michigan in July in preparation for the 2013 World Solar Challenge; the team leaves the U.S. in September to prepare for the race across Australia.

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