Snow Plow Maker Appoints John Deere Veteran to Sales Director Position

Mar 13, 2014

Meyer Products, a manufacturer of snow plow equipment based in Cleveland, recently appointed Darren Docherty to a newly created position of director of sales for independent retail group.

In his new position, Docherty will focus on sales management of core commercial business, including management of field sales, day-to-day management of dealer/distributor relationships and various other functions key to meeting the needs of Meyer’s dealers and distributors, according to Meyer Products.

“The addition of an established dealer-distributor industry veteran to our management team is an exciting step as we move forward and grow as a brand,” said Andy Outcalt, president of Meyer Products. “This new position will allow us to focus on and grow our core commercial business, while allocating resources to develop new products, markets and services that our customers demand for the future.”

Docherty, who is experienced in the challenges that face a seasonal businesses and equipment retailers, is excited to help Meyer Products broaden its position in North America, according to Meyer Products. Docherty comes to Meyer from John Deere, where he held key positions for 12 years in dealer account management, sales management, commercial sales, retail marketing and various dealer programs, according to Meyer Products.