Sharpen Your Tuning Products Knowledge

Feb 10, 2014

Ogden, Utah-based Powerteq, which offers the Superchips and Edge Products brands, will present a free educational seminar highlighting performance tuners at the Hotrod & Restoration and Restyling & Truck Accessories Trade Shows in March.

According to the company, the seminar will be led by Laurel Dasher, Northeast regional sales manager for Powerteq.

“As Laurel directs the seminar, what will really tie together is how tuning actually works and how these products help end-users, whether it’s for daily driving, recreational use, getting to and from work, towing, or whatever it might be,” said Jim McGinn of Powerteq. “She will also touch on new SKUs for new brands that will be California Air Resources Board compliant.”

McGinn said providing education to business owners is integral to Powerteq’s operations.

“Just being able to have a factory representative in front of a prospective customer or a current dealer is important, because sometimes there is information that can’t be presented on the website or in an email to a dealer or customer,” he said. “They might hear it through the grapevine or hear it from a friend, which is great, but they may not get all the details or they may not realize all of the applications available.”

Presented exclusively to the trade, the Hotrod & Restoration Trade Show and Restyling & Truck Accessories Trade Show are coming March 26-28 to the Indiana Convention Center, with educational classes beginning March 26 and the Exhibit Hall opening March 27.