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SEMA Names New Product Award Winners


SEMA has announced the Best New Products Award winners for 2017. These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2018, according to the association.

SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category has one winner and two runners-up. 

Nearly 3,000 products were entered into the 16 different Showcase categories to be considered for the SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more. 

The New Product Award Winners are:

Collision Repair & Refinish Product

Winner: ALLDATA LLC, ALLDATA Collision Advantage

Runner Up: MIG BUDDY / GeorgeB Design, MiG Buddy - Welding Gun Holder

Runner Up: Avery Dennison, Supreme Wrapping™ Film Metallic Series

Engineered New Product

Winner: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit

Runner Up: OPTIMA Batteries, New OPTIMA® YELLOWTOP® in Group Sizes H6, H7

Runner Up: Holley/MSD, MSD Black Solid State Relay

Exterior Accessory Product

Winner: Westin Automotive, HDX LED Grille

Runner Up: Owens Products, Inc., Owens Products, Inc.

Runner Up: Owens Products, Inc., HornBlasters Katrina 544 Nightmare Horn Kit, 5 gallons, 150 psi

Interior Accessory Product

Winner: Switch-Pros by Off Road Engineering, SP9100 Switch Panel Power System

Runner Up: Speed Dawg Shift Knobs, Metal Flake Pinstriped Shift Knob by Von Hot Rod

Runner Up: Putco Inc., Jeep LED Dome Light

Merchandising Display

Winner: Lund International, Lund Truck Center V-Grid

Runner Up: Custom Autosound Manufacturing, THREE RADIO DISPLAY

Runner Up: Brandmotion, SummitView Multi-Camera Display

Mobile Electronics Product

Winner: Waylens Inc., Secure360 Automotive Security Camera

Runner Up: Rockford Fosgate, DSR1  8-Channel Interactive Signal Processor w/ Integrated iDatalink Maestro Module

Runner Up: Rockford Fosgate, TMS69BL14 Power Harley-Davidson® Rear Audio Kit (2014+)

Off-Road/4-Wheel Drive Product

Winner: Austin International Mfg Inc., 2 Ton big wheel jack

Runner Up: TITAN Fuel Tanks, TITAN Trail Trekker Transfer tANK

Runner Up: Savior Battery Cases, Savior Odyssey 34 Battery Case

Packaging Design

Winner: Liquid Armour Protective Coatings LLC, 9H Ceramic Coating Kit

Runner Up: Vision X Lighting, 4.7" CG2 7-LED LIGHT CANNON

Runner Up: Omix-ADA / Rugged Ridge, ELITE Tail Light Guards, Red

Performance-Racing Product

Winner: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit

Runner Up: Penske Racing Shocks, Air Spring

Runner Up: Holley/MSD, QuickFuel EFI Fuel Pressure Regulator

Performance-Street Product

Winner: COMP Performance Group, COMP Cams® FSL™ Series Camshaft for GM L99 Engines

Runner Up: Flowmaster, B&M & Hurst, Flowmaster Delta Boost Module for Ford vehicles with 2.7L or 3.5L EcoBoost engine

Runner Up: Hotchkis Sport Suspension, Dodge B&E Body Geometry Corrected "On Car"

Adjustable Tubular Upper A-Arms

Powersports Product

Winner: Holley/MSD, MSD Black Solid State Relay

Runner Up: PowerBass, PowerBass

Runner Up: Advanced Accessory Concepts, Trigger "Volt" Bluetooth voltage monitor

Street Rod/Custom Car Product

Winner: Wilwood Disc Brakes, Tandem Brake and Hydraulic Clutch Pedal Kit

Runner Up: Classic Instruments, 1973-87 Chevy Truck Direct-Fit Instrument Cluster

Runner Up: RESTOMOD AIR, The INVent A/C Vent

Tire and Related Product

Winner: Cooper Tire & Rubber Co., Evolution HT

Runner Up: Continental Tire Extreme Experience, General AS-05

Runner Up: Continental Tire Extreme Experience, General G-Max RS

Tools & Equipment Product

Winner: EZ PULLEY, ez pulley

Runner Up: Huth Ben Pearson International, Huth Manual Rod Bender HMRB6017

Runner Up: Autolift Production, Smart Painting Table

Van/Pickup/Sport-Utility Product

Winner: Elongator Tailgates, Elongater Integrated Tailgate and Ramp System

Runner Up: TOPFIRE, Wrangler accessories

Runner Up: Putco Inc., Work Blade – 48”

Wheel and Related Product

Winner: Chariot Concepts / TruStack Tire Dolly, ValveStem Signpost

Runner Up: Voxx Wheels, Voxx Este Flip Cap

Runner Up: Concept One/Klutch Wheels, CSM02

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