SEMA Data Co-op goes live with 300 participating companies

Mar 1, 2013

The SEMA Data Co-op (SDC), an industry-owned and operated data repository, launched its live production system, and the 300 participating companies are now preparing to migrate into the newly developed Product Information Management System (PIMS).

“The launch of the program is a key milestone that we are all very excited about,” said Bob Castle, vice president of E-business and information technology for the SDC, in a SEMA press release. “It brings to bear the most thorough and accurate data management system the industry has seen, enabling suppliers to maintain total control of their data while meeting each receiver’s specific data needs.”

The SDC’s full-featured solution includes comprehensive data validation tools, unlimited secure storage and an easy-to-use Web interface for supplier members to manage their product data. Additionally, data receivers can get exports formatted specifically to their requirements and can manage delivery of data through a versatile scheduling tool.

Jon Wyly, CEO of the SDC, noted, “It’s been a challenging project to build this technology, but we have a great product that we will continue to enhance with ongoing development. We have the best data experts available making it all happen.”

Since the co-op commenced its beta test phase in April 2012, 170 suppliers and 130 receivers have joined the program. There are no setup fees or costs to sign up, and membership fees don’t begin until data is flowing.

To learn more about the program, visit