Heads were turned when multiple Fox body Mustangs were sold for upper five-figure totals at the Barrett-Jackson January auction sale in Scottsdale, Arizona. The highest bid was awarded for a 1990 Fox Mustang convertible, which sold for $82,500.
“It blew everyone’s minds,” said Troy Raby, Southeastern Fox Body Club administrator and treasurer. “It got them thinking, ‘OK, we need to be looking at these Fox bodies. They’re pretty serious.'”
As it turns out, Fox bodies might be having a moment.
The Glory Days
Nostalgia is the driving force behind the sudden Fox Body trend, according to Raby.
“Maybe it was out of their price range at the time, but now later on in life they actually have the means to execute, so they circle back and build the car of their dreams that they envisioned when they were a teenager,” he said.
“I grew up in the middle of that Fox body era where the 5.0 Mustang and Iroc Z Cameros were doing battles on the street,” Raby recalled. “When I got a job out of college and wanted a convertible, I bought a ’92 Fox body convertible that I still have.”
A vast number of people have had encounters with these cars. Whether it be a family member, a friend, or themselves, most everybody from this generation has memories of a Fox, according to Raby.
“We tend to latch onto things like music and cars from those times in our life and they stick with us,” said Steve Turner, executive editor of FordNXT and FordMuscle.
Still, it may come as a surprise that the Fox Body has acquired such high value.
“They’re technically rarer [than specialty cars] because back when they were more prevalent, people were modifying them, using them, and driving them. So, we don’t often find them in good shape or with low mileage,” Turner said.
Given the Barrett-Jackson auction numbers and the obvious stake in people’s emotions over Fox Body vehicles, there proves to be a perfect formula underway for profitable opportunity.
Fox bodies have a long history in modification as a relatively lightweight and versatile frame. Turner and Raby offered their insights on where these cars may be headed now.
“There seems to be an underlying trend that follows along with what you would call the resto-mods, where a lot of modern technology is implanted into the car,” Turner said. “The biggest aspect of that being swapping in the Coyote engine. In fact, there’s a class in the NMRA that Ford Performance backs called Coyote Stock, and it’s mainly that era of cars with the new modern engine in it. It’s gotten to be quite popular.”
Since Fox bodies are multifaceted, shops will need to be up to speed with what parts are available for every direction they are oriented to, whether it be for racing or the street, according to Turner.
The best way for a shop to capitalize on the Fox Body trend is to place boots on the ground, according to Raby.
“The car culture is an extremely passionate bunch, so it’s going to be about connecting with them,” he said. “One way that I’ve seen businesses be successful is they get out and support major shows.
“When enthusiasts see these companies promoting the brand and their particular car with aftermarket and restoration parts, they’ll give up their patronage-you want to give your business to people you like.”
One such business that has caught on is Fox Mustang Restoration located in Locust, North Carolina. Owner Matt Highley told THE SHOP that restoration of these cars can, however, pose a difficult challenge for people in the industry.
“The most common questions I get are for the rarest, most obsolete parts that Ford no longer makes,” he said.
While Highley works to help develop parts to get them on the market, his advice to other shops is this: “Be prepared with a good source for either used parts, reproductions, or new-old stock, if you don’t supply yourself.”
The future of Foxes seemingly lies in the project realm. Regardless, these experts don’t see the Fox Body trend dying out anytime soon.
According to Turner, “People are always going to have an appreciation for the cars they grew up with.”