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Phil Maeda
Phil Maeda

Rydeen’s Maeda Elected to CTA Vehicle Technology Board


Phil Maeda, president of Rydeen Mobile Electronics, has been elected to the Consumer Technology Association’s (CTA) Vehicle Technology Division (VTD) board. 

Maeda is an automotive industry veteran who founded Rydeen after senior level marketing and management roles with leading automotive tech companies such as Clarion and Fujitsu Ten / Eclipse.

“It’s an honor to be elected to the Vehicle Technology Division board and have the chance to serve our industry with such an esteemed group of technology leaders,” Maeda said. “I’m very excited at the opportunity to bring my perspective to the board’s focus on the importance of vehicle safety with regards to technology, and to share my experience regarding trends in vehicle safety products based on the success of the Rydeen brand and products such as our BSS1 Radar Blind Spot Detection System.”  

The mission of the VTD is to grow consumer awareness of in-vehicle technology, foster the expansion of the pool of qualified technicians and engage the makers of innovative technologies in the vehicle through advocacy and promotional activity, according to VTD board chair, Bob Fields. 

“In order for the VTD to fulfill its mission, we must have a diverse membership that can provide the right balance of perspective and insight into the issues the industry faces. Phil's perspective as leader of Rydeen, a maker of vehicle safety products that provides the aftermarket with OEM solutions for the many cars already on the road today, is well needed, as the safety category is a growing opportunity for our retailers and these products prevent injuries and save lives,” Fields said.  

Rydeen’s line of automotive aftermarket products is focused on bringing safety and peace of mind to drivers. The company’s latest product release is the BSS1 Radar Blind Spot Detection System. The microwave radar-based system that alerts a driver of vehicles in the right or left blind spot before and during a lane change maneuver.  

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