Royal Purple Hits the Big Screen

Jul 4, 2014

Premium synthetic lubricant manufacturer Royal Purple is kicking off the summer with appearances in two of the season’s hottest movies: Transformers: Age of Extinction and Earth to Echo.

Royal Purple’s branding will make appearances in both films utilizing its lines of premium synthetic products and featuring the Royal Purple logo on a variety of set pieces, according to a press release. For example, one of the movie trailers for Earth to Echo-a sci-fi adventure thriller-features a Royal Purple-branded semi-truck and trailer crashing and then reanimating itself.

“Our involvement with some of Hollywood’s biggest films allows us exposure to audiences previously unfamiliar with the Royal Purple brand,” said Randy Fisher, Royal Purple marketing director. “We’ve found this to be an incredibly effective tactic for raising awareness of our brand and establishing familiarity among the pop culture crowd.”

Earlier this year, Royal Purple had product and brand integration in the movie adaptation of Need for Speed, the release noted. The company also appeared in Angelina Jolie’s 2010 spy-thriller Salt, 2011’s futuristic Real Steel, and the 2013 romantic film Safe Haven, among others.