Vintage racing fans and participants will see purple at Sportscar Vintage Racing Association events in 2015, thanks to the presence of Royal Purple, which has been named the official racing oil/lubricant of SVRA.
Royal Purple branding will be prominently featured at each of the 18 vintage racing events held across the country, according to a press release. At several of the SVRA events throughout the season, Royal Purple will also have its truck and hospitality trailer on site, with lubrication experts available to assist racers and attendees in determining the appropriate Royal Purple products for their vehicles.
“Royal Purple partnered with the SVRA because there is a natural fit with our brand’s premium synthetic products and its members’ desire to maintain the integrity of their car, whether on display or on the track,” said Leah Herrington, Royal Purple vice president of marketing. “By starting with the very best base oils and adding our own advanced proprietary additive technologies, we’ve developed products that not only provide unsurpassed protection, but also higher performance when cars are pushed to their limit on the track. Royal Purple is proud to be a part of the SVRA series, where history and unequaled quality go hand-in-hand.”
SVRA is committed to developing partnerships with companies that serve the vintage vehicle market, according to
“We are committed to developing partnerships with quality, relevant suppliers. Royal Purple certainly fits that bill” said Greg Cooper, SVRA director of sponsorships and sales.
“Sponsorship of SVRA’s 2015 race season makes Royal Purple a more visible, more competitive oil and lubricants company in the vintage motorsports market.”