Branding for the company will also appear in a number of upcoming films this year, according to Royal Purple. The company, in the past, has seen placement in movies such as “Salt” in 2010, “Real Steel” in 2011, and “Safe Haven” in 2013.
“Our involvement with some of Hollywood’s biggest films allows us exposure to audiences previously unfamiliar with the Royal Purple brand,” said Randy Fisher Royal Purple marketing director. “We’ve found this to be an incredibly effective tactic for raising awareness of our brand and establishing familiarity among the pop culture crowd.”
Earlier this year, Royal Purple worked with a movie adaption of the Need for Speed franchise and created a mini-documentary around Need for Speed’s stunt director, Lance Gilbert.