Roush Yates Engines Names New Technical Partner

Dec 8, 2016

Roush Yates Engines has announced the L.S. Starrett Co. as its newest technical partner. L.S. Starrett Co. is a precision measuring solutions provider.

Over the past 13 years, Starrett has been a longstanding premier supplier to Roush Yates Engines, providing premium measuring tools including micrometers, calipers, tapes, levels, electronic gages, dial indicators, gage blocks and granite surface plates and custom engineered products. Starrett tools are made to the highest standard of quality and workmanship, according to the company.

“We are thrilled to be joining forces with the Roush Yates Engines team. Their consistent pursuit of excellence shows in the engines they produce for the industry and they are exactly the kind of technical partner we look for, one that will help us maintain our focus on providing world-class metrology solutions for the most demanding applications,” said James Taylor, vice president of operations at L.S. Starrett Co.

“Starrett is a global leader in precision measuring devices,” said Doug Yates, president and CEO of Roush Yates Engines. “Passion and high quality standards is what we look for in a partner. We could not be happier about how this relationship has evolved over the years and look forward to the future with Starrett.”

Since the relationship with Roush Yates Engines began back in 2003, L.S. Starrett Co. has been an integral part of a combined 13 championships, 283 wins and 251 pole positions in NASCAR and Road Racing, according to the company.

The activation strategy around the partnership includes event marketing activities and branding at all 2017 NASCAR and Road Racing events domestic and abroad, as well as integration into social media and website platforms. Roush Yates Engines will showcase the L.S. Starrett Co. brand and products to others in the motorsports industry.

“We are honored to welcome Starrett to our partnership family,” said Todd English, vice president of business development of Roush Yates Engines. “In an industry where ounces and millimeters make the difference on Sunday, it is imperative to have world-class partners like Starrett.”