Rolls-Royce Sees the Future

Jun 17, 2016

The future is now at Rolls-Royce as it introduces an extreme “Vision Vehicle.”

“Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The grand arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalization will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship,” said Torsten Müller-Ötvös chief executive officer, Rolls-Royce Motor Cars.

At London’s Roundhouse, the Rolls-Royce VISION NEXT 100 was presented. as “the future of luxury mobility.” Codenamed 103EX, it is the marque’s first-ever pure “Vision Vehicle.”

“With the Rolls-Royce VISION NEXT 100, we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque,” said Giles Taylor, director of design, Rolls-Royce Motor Cars.

The car presents an “intriguing and aesthetically dynamic vision of the future of luxury mobility,” anticipating the mobility demands of the luxury customer of the future.

“With the Rolls-Royce VISION NEXT 100, the brand provides just such an assurance to its valued customers-”present and future. It makes a bold and definitive statement of confidence in a future where Rolls-Royce rejects the notion of anonymous, utilitarian and bland future modes of mobility,” the company stated. “Through an intimate understanding of its customers’ thinking and their demands in the future, Rolls-Royce presents an exciting and highly appealing vision of effortless, autonomous, spacious and beautiful luxury mobility, as personal as each individual customer.”

In the spirit of the great coach-built cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero-emissions powertrain, the release stated. Advanced manufacturing technologies will enable customers to involve themselves even more in the design of the shape, size and silhouette of their personal Rolls-Royce vision.

It’s expected the future customer will commission his or her own concept. Rolls-Royce will design and manufacture this personal vision of each customer and make every Rolls-Royce “a unique bespoke masterpiece.”

The Rolls-Royce VISION NEXT 100 is the vision of the Rolls-Royce Motor Cars design team, led by Taylor. A search for a deep understanding of the Rolls-Royce customer of the future and the world in which they will live led the team to conceive a motor car that would serve and augment its patron’s lifestyle in every way, he explained.

“The Rolls-Royce patron will continue to be a famous figure in the future,” Taylor said. “I envision that the Rolls-Royce VISION NEXT 100 will play a key role in these people’s lives, guiding and conveying them effortlessly through their life’s journey in an exquisite sanctuary where they can reflect in peace ahead of arriving in the grandest style.”

The Vision Vehicle is one of four announced by the BMW Group in March as it launched its centenary celebrations: “THE NEXT 100 YEARS.”