The Rolls-Royce VISION NEXT 100, codenamed 103EX, recently made its North American debut at the historic Barker Hangar in Santa Monica, California.
103EX is the marque’s first ever pure vision vehicle and defines the future of luxury mobility, according to Rolls-Royce. It presents an aesthetically dynamic vision of the future of luxury mobility.
Rolls-Royce describes the design of 103EX as “completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a grand sanctuary for its occupants and a grand arrival.
103EX is one of four visionary creations announced by the BMW Group in Munich on March 7, as it launched its century-anniversary celebrations.
In addition to being the century mark for BMW Group, 2016 also represents a seminal moment in the history of Rolls-Royce Motor Cars. For Rolls-Royce, the end of production of the seventh generation Phantom represents the completion of the first phase of the Rolls-Royce brand’s renaissance under BMW Group custodianship, according to the company.
103EX is the vision of the Rolls-Royce Motor Cars design team, led by Director of Design, Giles Taylor. In the spirit of the great coach-built cars of the past, Rolls-‘Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain.
The Voice of Eleanor inhabits 103EX, digitally connected to every aspect of her owners’ lives and her surrounding environment, according to Rolls-Royce. Eleanor becomes their virtual assistant and chauffeur.
The Grand Sanctuary
The environment of the 103EX, or Grand Sanctuary on the interior, is crafted from the most precious and contemporary of materials, according to Rolls-Royce. What is unexpected is the feeling of lightness and simplicity, an effortless elegance.
“The centrepiece of the cabin is the beautiful sofa. The best seat in the house, it is an exquisite, futuristic interpretation of modern furniture design. Clothed in the most opulent fabrics, it gives the impression of floating within the cocoon of the cabin thanks to the artful use of lighting and modern materials,” according to Rolls-Royce.
The Grand Arrival
The very size of 103EX announces the importance of its cargo, according to the car company. At 5.9 meters long and 1.6 meters high, it mirrors the dimensions of today’s Phantom Extended Wheelbase.
“Hand-crafted by the finest European glassmakers of today, she lights the way to the future of luxury,” according to Rolls-Royce. “She is poised atop the re-imagined, yet still iconic, Pantheon grille with the red Double-R badge of an experimental Rolls-Royce. Whilst this radical new design language also contributes to an effortless, unruffled journey thanks to improved air flow and reduced air resistance, its unquestioned drama delivers a grand arrival.”