Roland DGA Views Big Rigs as Driving Billboards

Sep 22, 2013

Irvine, Calif.-based Roland DGA Corp., a manufacturer of large-format printers, will showcase its latest digital printing products on Oct. 10 at the 2013 Fleet Maintenance Council Meeting. The event will be held at Outcast Kustoms, a big rig customization shop in Mooresville, N.C.

The meeting is expected to draw dozens of fleet managers from large trucking companies for an afternoon of education and demonstrations on the art and business of fleet wrapping, according Roland DGA.

“According to the American Trucking Association, more than 3.1 million professional truck drivers log close to 398 billion miles each year in the U.S. alone,” said April Locklear, who co-owns Outcast Kustoms with her husband, Kelvin. “And while commercial vehicles present a tremendous opportunity for companies to advertise their products, the vast majority of these trucks sport very little in the way of design elements, a logo at best.”

The Locklears and their team design, print and install graphics on everything from box trucks to 18-wheelers in two facilities totaling more than 66,000 square feet. Outcast Kustoms’ customers include Ryder, Penske, Salem Leasing, Estes, Budget and Freightliner.

“Our customers enjoy a distinct marketing advantage on the road by coming to us and investing in digitally printed fleet graphics,” Locklear said. “Every truck, bus or RV we see pulls into our shop as a blank canvas and rolls out of here a traveling billboard.”

The fleet wrapping shop chronicles its larger-than-life projects on Velocity Network’s Outcast Customs.