Roadwire-Owned Restyling Chain Sells Atlanta Operations

May 9, 2014

This unique opportunity stems from mutually beneficial, strategic-marketplace business and a partnership that spans more than eight years,” said Aaron Forrester, president and CEO of Classic Soft Trim and its affiliate companies. “The relationship of Classic Soft Trim’s parent company, Roadwire Inc., and its subsidiary Roadwire LLC will remain firm in the marketplace with unprecedented licensing and exclusive purchasing agreements. This is a dream merger of two stable businesses, and we are proud that the industry-recognized ‘Classic Soft Trim’ name will remain strong in the Atlanta marketplace.”

Car Stereo Plus has extended offers to Classic Soft Trim employees for comparable positions within the Atlanta operation. Roadwire LLC will continue to support the needs of local restylers and upholstery shops through its regional warehouse in Norcross, Ga., according to the company.

Car Stereo Plus, established in 1996 and headquartered in Tucker, Ga., specializing in sales and installation of sunroofs, leather interiors, mobile electronics and related accessories. The company is co-owned by Rob Riley and Foster Lee, who maintain a staff of 50 employees, as well as a satellite facility in Marietta, Ga.

“The union between our company and a company of such national prominence as Classic Soft Trim will further facilitate our goal of providing our automotive dealer partners with leading-edge products, support and pathways to profitability,” said Riley and Lee in a joint statement. “We thank Classic Soft Trim for the opportunity to work as partners and look forward to a rewarding and exciting future together.”

Classic Soft Trim operates in 26 major metropolitan markets, specializing in direct sales and installation of leather interiors, sunroofs and mobile electronics to automotive dealerships. It is among the Roadwire Inc. family of companies that also includes Roadwire Leather Interiors, Signature Sunroofs, and Distinctive Industries.