RIDES: Famous Artwork Wraps BMW i8

Jun 10, 2016

*See the wrap from all angles and the original artwork by clicking below

Garage Italia Customs provided a signature wrap on the BMW i8 Futurism Edition, a unique model created to celebrate 50 years of BMW history in Italy. 

The wrap pattern was inspired by the oil painting Street Light by futurist Giacomo Balla. The plug-in hybrid sports car hence becomes a hymn to evolution and technological progress, which are values that have always characterized the BMW i philosophy, according to Garage Italia Customs.

The BMW i8 Futurism Edition project started with the encounter between Garage Italia Customs and BMW Italia. To celebrate 50 years of BMW in Italy, the aim was to create a one-off with a livery which would summarize the concept underlying i8 and the whole BMW i philosophy.

“There was immediate synergy with BMW Italia the very first time we met for the i8 Futurism Edition project,” said Lapo Elkann, president and founder of Garage Italia Customs. “Garage Italia Customs and the BMW brand both share, in fact, all the values connected to technology evolution and the continuous search for innovation in their specific sectors. The BMW i8 Futurism Edition is a practice of style. It gave the Garage Italia Customs Maestros a chance to celebrate a car which is projected towards the future of mobility. At the same time, it honors Italian art with Giacomo Balla, who is a prominent figure of the Futurism movement”.

In order to convey at best the BMW i essence, the Garage Italia Customs Style Centre chose futurism as its inspiration. This art movement is known all over the world for its enthusiasm for modernity hence praises the car as a symbol of technological evolution.

Giacomo Balla’s work of art Street Light from 1909,thus became the starting point for the creation of a tailor-made film which was applied on all the BMW i8 bodywork using the wrapping technique.