Automotive work wear company Red Kap will soon launch The Craftsmen, a video series profiling custom builders who embody the brand’s core values of heritage, craftsmanship and passion.
Short, high-energy videos will showcase a different builder. Viewers will hear their unique stories, plus see the high-performance works of art that earn them a place among the elite group, according to a press release.
Vehicles showcased will include cars, trucks and motorcycles.
California native Heath Pinter will appear first in the series. Pinter is a professional BMX rider, X Games champion and classic car builder. He also built Red Kap’s featured vehicle at the 2014 SEMA Show, a 1950 three-window Chevy truck.
“Pinter’s distinctive build style and relentless passion for improving his craft has made him a natural fit to be featured in the series,” the company noted. “Though he started out building vehicles for his personal use, his creations attracted enough industry attention to turn the hobby into a much more serious effort.”
His latest project is a 1928 Roadster. The finished build will be publicly unveiled in October when it’s entered into The Race of Gentlemen, a one-of-a-kind event held on the beaches of the Jersey Shore.
Previous builds include a 1965 Lincoln Continental, 1954 Shoebox Ford, 1955 Buick Special, 1931 Ford Model A and 1950 Chevy Truck.
“Red Kap’s Craftsmen series was developed to celebrate individuals who have a passion for building and follow those dreams to build, whether they are an expert or novice craftsman,” said Chris Holcombe, vice president and general manager of distributor brands for Red Kap. “They are not always professionals-many are weekend builders or hobbyists-but all have an unrelenting aspiration in a job done right, and we want to honor these individuals.”