PWR Group Buys C&R Racing

Apr 3, 2015

Queensland, Australia-based cooling solutions company PWR Group has purchased high-performance cooling products company C&R Racing.

PWR supplies motorsports cooling systems for premier race series around the world, including Formula 1, WEC, NASCAR, IndyCar and more, according to a company announcement, and is an OE manufacturer for Porsche and Aston Martin.

Founded by Chris Paulsen in 1988, C&R supplies cooling products to NASCAR teams and the high-performance aftermarket.

“We have supplied C&R with PWR product for a number of years,” said Kees Weel, PWR co-owner. “We see this acquisition as bringing together two like-minded, dominant businesses to create a much larger footprint in the USA. The opportunities available to the combined PWR/C&R group are significant.”

PWR will continue to utilize the C&R brand for is U.S operations, the company noted, while retaining the PWR brand throughout the rest of the world.

Paulsen will be the president of the rebranded C&R Racing Inc.

“We have watched PWR rapidly grow into the premier performance cooling system manufacturing company in the world,” Paulsen said. “Their world-class engineering and incredible flexibility is unlike any company we’ve ever done business with. Joining our two companies will create the most powerful high-performance cooling system company in the world.”