Product Information Management Software Debuts for Aftermarket Shops

Oct 26, 2015

Cellacore Inc. has developed Product Desk, a new product information management (PIM) software solution for the automotive aftermarket industry. 

Product Desk provides a robust and easy-to-use solution for a single source of complete product information and product assets, according to Cellacore. 

The software incorporates ACES and PIES data exchange formats, which lowers supply chain costs, increases sales, and improves operational efficiency, according to Tony Minock, CEO and co-founder of Cellacore.

“It became clear from industry response that there had to be a better way to publish and manage product information,” Minock said. “Product Desk simplifies and centralizes the management of product data, information, and digital assets while minimizing the typical manual processes related to product information management and content creation.

“With the Product Desk solution, we are able to allow companies to receive and publish information to unlimited channels with ease, such as providing accurate and the most up-to-date information to eCommerce sites, printed product catalogs, and business portals.”

Cellacore is launching Product Desk in conjunction with the upcoming SEMA and AAPEX trade shows in Las Vegas. The Cellacore team will be in attendance to schedule demonstrations of Product Desk.