Premier Buys Sport Compact Company

May 8, 2015

Premier Performance Holdings, parent company of Premier Performance Products-”a warehouse distributor focused on diesel performance aftermarket parts-”and Northridge 4×4-”an internet retailer of performance parts and accessories for the Jeep and off-road market-”has announced the acquisition of RallySport Direct LLC.

RallySport Direct (RSD) was founded in 2003 by Nick Widdison, and according to a press release has become a major player in the sport compact segment of the aftermarket, particularly the Subaru performance segment including the high-performance Impreza WRX STI.

“RSD is a terrific addition to the Premier Performance family. Nick and his team bring an incredible skill set that can be leveraged across our organization while we are able to leverage Premier’s strengths in the wholesale segment and nationwide logistics,” said Matt Jordan, Premier CEO.

RSD offers a full range of performance-enhancing products including electronics, engine and drivetrain components, upgrades for exhausts, brakes, and suspension components and many more items for Subaru, Ford, Mitsubishi, Toyota and others, the release noted.

Widdison will continue in his leadership role as president of RSD in the combined organization.

“Importantly, we have a great alignment of approaches,” Widdison said. “Both of our companies are founded on the idea of being led by true enthusiasts, we are focused on delivering performance for our customers and we drive what we sell.”

Based in Rexburg, Idaho, Premier is owned by Capital Partners, Brighton Partners and management.