Powerteq Brands Plan Strong ‘Outdoors Expo’ Presence

Mar 7, 2017

Powerteq, the managing division of the DiabloSport, Edge Products and Superchips brands, will exhibit at the Bassmaster Classic Outdoors Expo, presented by DICK’S Sporting Goods. The event is set for March 24-26 at the George R. Brown Convention Center in Houston.

DiabloSport, Edge Products, and Superchips will preview their products before the opening of the expo to B.A.S.S. Life and Nation members, influential bass fishing professionals and VIP retailers on March 24.

“Our brands align extremely well with the thousands of anglers and consumers that attend this exciting event,” said Jim McGinn, vice president of marketing for Powerteq. “DiabloSport, Edge Products, and Superchips offer an extensive line of performance upgrades for both gas and diesel truck owners looking to optimize shift patterns, fuel economy, and towing power.

“Our employees have a passion for the outdoors and we’re thrilled to support an event that is not only a natural fit for the Powerteq family of brands, but also targets a large community of consumers, from across the country, that use our products daily,” McGinn added. “The Bassmaster Classic will also be used as a launching pad for some exciting announcements we plan to make in Houston.”

The Expo is one of the main attractions of the Bassmaster Classic, which annually draws attendance in excess of 100,000 to its venues. It has grown into one of the largest fishing consumer shows in the country, and many manufacturers have chosen to introduce their new products for 2017 at the Expo, according to organizers.

Fifty-two of the world’s best bass anglers, many of whom use the Powerteq brands as they tow across the country, will compete for more than $1 million in the 47th world championship of bass fishing. Competition will take place on Lake Conroe, Texas, with weigh-ins being held in Minute Maid Park, home of the Astros, each afternoon on March 24, 25 and 26.