The partnership, which commenced at the Nitro World Games competition in Salt Lake City on June 24, will see Power Stop commercials broadcast to millions of viewers across 2017 as Nitro Circus continues to produce content through their partnership with NBC Sports.
“We are very excited about our campaign with Nitro Circus,” said Arvin Scott, CEO of Power Stop. “It is a perfect entity to link with the Power Stop brand and offers a great opportunity to reach a like-minded audience.”
“To have two leaders in their respective industries come together to speak with a common audience is a win-win for all parties,” said Brett Clarke, Nitro Circus chief commercial officer.
In conjunction with the NBC content, Nitro Circus will be performing their Nitro Circus Live North American Tour from June to September. The tour will showcase over 40 athletes with choreographed stunts creating a spectacular live event. Throughout each tour stop, Power Stop will run its commercials in front of the live audience.