PMI and Roush Yates Form Alliance

Jan 7, 2011

Performance Motorsports Inc. and Roush Yates have announced a newly formed technical alliance that will focus on product development in national and international markets.

The alliance will utilize advanced technology from Roush Yates and the PMI distribution system to offer newly developed technical products, according to a press release. Roush Yates will also work directly with PMI’s engineering departments to develop new components for future Roush Yates engine programs and to expand the company’s performance product line.

“This is an excellent opportunity to exploit the strengths of two complementary organizations,” said Ray Quatrochi, vice president of sales and engineering for PMI. “Roush Yates is a world-class performance engine group and we’re looking forward to working together.”

PMI is the parent company of performance brands including JE Pistons, K1 Technologies, Wiseco Performance Products, Innovate Motorsports and ProX Performance Products. Roush Yates currently builds 48 different types of engines each year in its state-of-the-art engine facilities in Mooresville, N.C.

“I am proud to announce the alignment of Roush Yates with a prestigious company such as PMI,” said Doug Yates, CEO of Roush Yates Engines. “This partnership will bring true value to our engine and performance product programs while continuing to support our commitment to the highest level of quality.”