Automotive chemicals company Permatex has chosen Paco Agrafojo to head its marketing team.
As director of marketing, Agrafojo will be responsible for driving product innovation, engaging consumers through the brands, and providing Permatex’s retail partners with viable solutions to drive their category growth, according to the company. He will also support the sales team’s efforts in business development for the retail, traditional and international channels.
“We are very excited to have Paco join our management team,” said Andy Robinson, Permatex VP/general manager. “He comes to us with over 20 years of experience in marketing and sales and has worked extensively in the development of new products and the marketing and analytics of consumer goods. We look forward to the leadership and strategic vision for growth that he will bring to our business.”
Prior to joining Permatex, Agrafojo spent five years with Newell Brands/The Yankee Candle Company, serving first as the director of customer marketing and then as the director of category and customer analytics. Earlier he worked as the director of trade marketing for Med Foods Inc., and as a senior category manager for Heineken USA, the company reported.
Permatex is a manufacturer, distributor and marketer of premium chemical products for the automotive maintenance and repair markets under brand names including Permatex, Fast Orange, Spray Nine, the Right Stuff, Gel Twist, Ultra Bond and Dr. Bond, Ultra Cherry, and Grez-Off.