Omix-ADA Aligns with ‘The Gunny’

Oct 12, 2014

R. Lee Ermey, “The Gunny,” will serve as the official celebrity spokesman of Jeep parts and accessories company Omix-ADA.

Ermey, a Vietnam veteran and American actor best known for his role as the no-nonsense Gunnery Sgt. Hartman in the film Full Metal Jacket, will serve as the face of the company at events across the country and in promotional materials, according to a press release.

In working with “The Gunny,” Omix-ADA will make use of the Jeep’s history as an all-American go-anywhere fighting vehicle with a well-recognized, decorated veteran who has personal experience with the brand, the company noted.

“As one of the most iconic and recognized TV personalities from the United States Armed Forces, The Gunny is a natural fit as our company spokesperson,” said Henk Van Dongen, director of marketing at Omix-ADA. “In addition to the obvious tie-in between Jeep’s history and his work with the Marines, The Gunny represents everything that our brand is: tough, trusted and well-known in the industry.”

During his tenure in the U.S. Marine Corps, Ermey attained the rank of staff sergeant and later served as a drill instructor, according to the company. Following his retirement, Ermey received an honorary promotion to gunnery sergeant because of his longstanding contributions to the Marine Corps.

In addition to his service with the Marines and his role in Full Metal Jacket, Ermey has more than 100 other small- and big-screen credits to his name.

“Being a longtime Jeep enthusiast myself, I am thrilled to be working with a company such as Omix-ADA that not only produces quality products for the Jeep enthusiast, but also has taken the steps to preserve the Jeep history with their collection,” said Ermey.

Omix-ADA preserves Jeep’s heritage with its own Jeep Collection at the company’s headquarters in Suwannee, Georgia. The collection now includes more than 30 historical Jeeps from 1941 to the present, from military models to the modern-day Wrangler.

Omix-ADA’s family of brands includes Rugged Ridge and Alloy USA,