Offroad Retailer Redesigns Flagship Store

Oct 28, 2013

Transamerican Auto Parts recently unveiled the redesign of its 4 Wheel Parts flagship store in Riverside, Calif.

The 10-year-old, 15,000-square-foot store received a complete makeover, including new interactive product displays and an updated store layout, according to Transamerican.

“The Riverside prototype sets a new standard for automotive retail locations and future 4 Wheel Parts retail stores,” said Dave Rittenhouse, director of sales for Transamerican. “It truly is not your average retail shopping experience. This store represents the next level of retailing for our industry.”

Those attending the store’s Oct. 15 unveiling included Greg Adler, Transamerican’s president and CEO, Mark Lane, Transamerican’s chief financial officier, as well as representatives from Warn Winch, Airaid Air Filters, Tenneco Automotive and Daystar Products.

Transamerican Auto Parts is a manufacturer and retailer of aftermarket parts and accessories for light trucks, Jeeps and sport-utility vehicles. The company has 63 retail locations across 17 states.