Nitto Tire U.S.A. Inc., a manufacturer of off-road and street performance tires, has hired Kahn Media Inc., Reseda, Calif., to assist with public relations initiatives, including targeted media outreach, new product debuts and event promotion.
Kahn Media will provide Nitto Tire U.S.A. with media outreach and PR assistance for the company and its full product lineup, which ranges from street car, SUV and truck tires to ultra-high-performance race tires for the off-road, rock-crawling, road racing and drifting segments, according to a press release.
Kahn will also work with Nitto and its digital agency of record, Long Beach, Calif.-based Cie Studios, on the development and implementation of dynamic public and media relations campaigns to elevate brand visibility, increase sales, and promote the company’s motorsports initiatives and events.
“We are very proud to work with a well-respected, enthusiast-driven brand like Nitto,” said Dan Kahn, Kahn Media president. “Nitto got its start in the United States by offering the best possible product to enthusiasts, and grew its brand from there. We began in much the same way, and this is a watershed moment for Kahn Media-representing the best tire company in the market on a wide range of exciting new programs. We look forward to working with the team at Cie Studios as well, as they are truly pushing the limits of digital content marketing and I’m confident we will complement their efforts nicely.”
Other new client additions to the Kahn Media roster include classic car restoration parts manufacturer Trim Parts Holdings Corp., which includes Lebanon, Ohio-based Trim Parts Inc. and First Place Auto Products; and La Grange, Ky.-based Parts Unlimited Interiors (PUI).
Kahn also now represents Atlanta-based Bavsound LLC, which offers premium audio components for BMWs.