New performance, body kit package for Prius

Jul 5, 2011

Toyota’s Prius hybrid has begun offering a new limited-production accessory package for 2011. The Prius PLUS Performance Package features components of the new PLUS hybrid performance line from Toyota Racing Development (TRD).

The performance package starts with a seven-piece ground effects kit that designed to deliver an aggressive and lower-profile stance. It includes front and rear bumper spoilers, side skirts and a rear diffuser. The body kit was aerodynamically designed and engineered to reduce the vehicle’s coefficient of drag, maintaining its fuel efficiency.

Complementing the body kit are race-inspired 17” forged alloy wheels. The higher strength-to-weight ratio reduces the upsprung weight, assists in keeping the corner weight down and performance up, while maintaining the Prius’ overall light vehicle weight and high fuel efficiency. The wheels are fitted with low-profile 215/45R17 tires and have a custom offset, which increases track width yet maintaining Prius’ low rolling resistance.

The performance side of the PLUS package offers track-tuned lowering springs that lower the vehicle 1.1” in the front and 1.3” in the rear, enhancing the vehicle’s on-road performance through quicker turn-in, enhanced steering response and improved cornering ability. A tuned rear sway bar is added to help reduce body lean for flatter cornering and maneuverability; the sway bar is constructed of high carbon spring steel and powder coated.

Finishing off the package is custom badging for an exclusive look combined with limited-edition PLUS logo carpet floor mats.

The Prius PLUS Performance Package represents the first installment of the new PLUS brand of accessories from Toyota. Available as an add-on option on all Prius models, the PLUS package lists for $3,699 for Prius Two, Three and Four models and $2,999 for the Prius Five.