New CEO for Yokohama

Oct 17, 2014

Fushimi will be responsible for the strategic operations in North America, as well as oversight of the multiple subsidiaries and business units responsible for sales and marketing, OE business and manufacturing.

This is Fushimi’s second assignment in the U.S.; he was CFO at one of YCNA’s subsidiaries, Yokohama Tire Corp., before returning to Yokohama’s global headquarters in Japan in 2007. He subsequently assumed various executive posts, including his most recent one as head of OE tire sales & marketing division for YRC.

YCNA and YTC are headquartered in Fullerton, Calif.