New Castite Website ‘Unifies Brand’

May 15, 2013

Castite, a Troy, Mich.-based automotive aftermarket chemical company, has launched its new website,

“Our new website helps unify our brand story and makes it easy for consumers to find information on our products,” said Pedro Tan, business development manager for Casite. “Vehicle owners can now easily find comprehensive information on our oil additives, gasoline additives, diesel additives, leak stoppers, tire repair and detailing products with one click from our home page.”

The website is another step in the company’s new branding initiative launched last year when new packaging for its Motor Honey line of automotive chemicals, according to Castite.

In Februrary, Castite also debuted a “Show Me Your Motor Honey” Facebook promotion to celebrate its 90th anniversary in business. Consumers can enter to win a $90 Visa gift card by uploading a photo of themselves, family members, friends or pets (their Motor Honeys) with their “ride.” Nine winners will be announced each month. Each of the monthly winners and the top 90 voted entries at the end of the promotion will qualify to win the $9,000 grand prize, which will be announced on Nov. 6 at the 2013 AAPEX in Las Vegas.

The nine winners in March were: Brandy Amburgey, Diana Caldwell, Kathryn Deardorff, Alan Irving, David Maas, Bill Price, Larry Myers, Colton Schroeder and Les Squires.

To enter, visit Castite’s Facebook pageor