‘Naturally cultivated’ colors, and green, bronze and brown form new vehicle color trend

Aug 13, 2012

Designers from BASF Automotive Coatings announced the results of the paint maker’s latest automotive color trend report. Looks like future colors will be “naturally cultivated” with nuanced berry and copper tones, along with natural colors such as brown, blue and green.

In recent years, the color green has not played much of a role on the roads, yet in four to five years, the color is predicted to become more popular. Similarly, white, silver and gray will gradually wane in popularity at the expense of more saturated colors like blues and browns.

“Although popular staple colors such as silver, black and white make up approximately 50%-80% of current production, there is a rich diversity of potential shades that is returning to the market,” said Paul Czornij, technical manager for the BASF Color Excellence group. “The increasing inclination of society to celebrate beauty in earth tones and more traditional green and blue hues is the basis for this trend.”

Added Mark Gutjahr, head of design for BASF in Europe: “There are signs from automakers and consumers that the desire for more color on the roads is continuing. We will be tapping into further color spaces, such as bronzes and emeralds,” says. “The continued high value assigned to the notion of ecology may now again be signified by the color green.”

Moreover, “In the automotive world, this means that we can expect more intensive colors and bolder effects,” said Corinna Sy, designer at BASF Coatings Europe.