Madison Heights, Mich.-based Motovicity Distribution has launched its “Ticket to Ride” promotion featuring giveaways of a 2013 Scion FR-S and 2013 Ford Mustang along with an assortment of performance products for each vehicle to two of its dealer customers.
Winners of the project cars will document the installation of the supplied performance parts, as well as document before-and-after performance tests. The promotion runs through Sept. 20, 2013 and is open to all current and future Motovicity customers.
“This is an opportunity for people to see in real life how well these parts perform and what’s involved with installing and setting them up onto specific types of vehicles,” said Brian Lounsberry, Motovicity vice president of sales and marketing, in a company press release.
Motovicity will provide regular updates on the progress of the installations, and the final project cars will be tested by a professional race car driver on a closed track to analyze the performance gains.
“The winning teams not only get a brand-new project car and some of the best performance parts in the world for free, they get to show off their talents and mechanical capabilities to a national audience,” said Brett Kinsfather, Motovicity marketing manager.
Participating companies supporting both builds include Vibrant Performance, Exedy, StopTech, Royal Purple, Sparco and Gates Racing. AEM Electronics, Eibach and Energy Suspension are supporting the Scion FR-S build, while KW, Whiteline, BBK and STACK are supporting the Mustang build, the release noted.
Because Motovicity is a wholesale-only distributor, only registered performance parts retailers and participating speed shops are eligible to participate. Winners will be selected from a random ticket drawing in early October.
For more information, go to www.motovicity.com/tickettoride.