Motovicity to Distribute Tokico Shocks

Nov 22, 2013

Motovicity Distribution, Madison Heights, Mich., has signed a master distribution agreement with Hitachi Automotive Systems America Inc., the parent company of Tokico Performance Shocks.

Through the exclusive master distribution agreement, Motovicity issued a purchase order to restore the pipeline of Tokico performance springs and shocks to North America. Motovicity will support Tokico wholesale, direct accounts and retailers, and provide U.S. marketing and customer support for the brand, according to Motovicity.

“This represents a brand-new start for Tokico in North America and is great news to those who have come to rely on Tokico’s OE-quality performance, depth of applications and outstanding value for decades,” said Dave Ziozios, Motovicity CEO.

Japan-based Tokico is a manufacturer of performance suspension systems for OEM and aftermarket applications.

The all-new Tokico inventory should be up to normal distribution levels in the second quarter of 2014, with some backorders being filled by the end of 2013. All previous issues with obsolete inventory have been resolved, Ziozios said.

U.S. inventory levels of Tokico product for retailers and tier suppliers dwindled over the past year after the prior master distributor was unable to meet contractual obligations, according to a press release.

“We are pleased to partner with Motovicity due to their impressive footprint in the high-performance market,” said Fred Pakshir, vice president and general manager of Hitachi Automotive Systems Americas. “We are confident their reputation for efficient order fulfillment will guarantee a seamless transition.”

With the master distribution agreement, Tokico joins Motovicity’s line of exclusive brands, including HKS, Kelford and Quaife.