The fundraising initiative will support the growth of Motoroso’s unique automotive and powersports enthusiast community, and came the same day as the company’s new partnership with the North American International Auto Show (NAIAS) in Detroit.
“Motoroso has introduced a new way for gearheads, brands, media and service providers to document their automotive interests,” said Alex Littlewood, Motoroso founder. “With a simple drag-and-drop tool, anyone can add an interactive layer to an image to tag the parts that went into the vehicle, so you don’t have to go searching for it. They can also tag videos, articles, text and how-to (information). It’s an entirely new way to create and explore automotive content.”
Hours into the initial launch, Littlewood said the effort had already reached 60 percent of the initial goal, with investors in the first $100,000 receiving a special 20-percent early bird discount.
Since its public launch last February, California-based Motoroso has completed the Techstars accelerator program in Detroit, attracted more than 350 official brand profiles, and has over 60,000 uploaded and tagged images, according to the company.
It partnered with Ford at the SEMA Show in 2015 and 2016 to power first-of-its-kind interactive kiosks, and is now the official interactive content partner of the Detroit Auto Show (NAIAS).
Regulation crowdfunding through Wefunder enables campaign supporters to purchase an equity stake in Motoroso, the company stated.
“Motoroso is an ideal type of company to be running a Reg CF campaign, because it serves a passionate and enthusiastic group of consumers,” said Nick Tommarello, co-founder of Wefunder. “We're excited to be hosting Motoroso's campaign, and look forward to seeing its growth and success with the support of its advocates.”