Most Americans Have Never Gone Diesel

Dec 2, 2013

Honeywell Turbo Technologies, Plymouth, Mich., recently conducted a survey revealing that 70 percent of Americans have never driven a diesel-powered vehicle.

The online survey was conducted among 3,000 adults ages 18 or older in the U.S. by Harris Interactive on behalf of Honeywell in September.

The survey revealed that consumers were familiar of the benefits of diesel despite lack of diesel driving experience, according to Honeywell. For example, 65 percent of survey participants said diesel engines can produce more power than traditional gasoline engines, and 59 percent of adults and 56 percent of millennials said they believe running diesel fuel is more efficient than gasoline.

“Turbocharged diesel engines have an opportunity to make an impact with today’s younger car buyers who understand and even prioritize the fuel economy advantages of the technology, but have not yet been able to drive one,” said Terrence Hahn, president and CEO of Honeywell Transportation Systems. “Turbo diesels and downsized turbocharged gasoline engines provide both automakers and consumers a no-compromise solution of greater fuel economy and performance with the added benefit of being more environmentally friendly.”

Good handling was designated by millennial survey participants (47 percent) as the top factor that makes a car “fun to drive,” followed by fuel economy (23 percent), speed (16 percent) and horsepower (8 percent), according to Honeywell.

Honeywell has doubled its estimate for U.S. diesel sales penetration by 2018 from 3 percent from 6 percent. By 2018, diesel and gasoline turbo engines combined are expected to account for about 20 to 25 percent of U.S. new-vehicle sales.