Mountain Off-Road Enterprises (M.O.R.E.), Delta, Colo., announced the appointment of industry veteran Andy Barbieri to the position of vice president of sales and marketing.
Barbieri brings more than 30 years of experience in the automotive aftermarket to his new position, which will involve overseeing the expansion of the company’s customer base, product offerings and marketing efforts, according to a company press release.
“All of us here at team M.O.R.E. are very excited to have Andy on board. He is just what Mountain Off-Road needs to take us to the next level. Andy brings to the table his professional salesmanship and industry connections as part of the equation at M.O.R.E.,” said Scott Doughty, president of M.O.R.E. “Our innovative history has been in engineering, fabrication, machine work, but we lacked a good sales program, and that is what Andy really excels at.”
Most recently, Barbieri served as vice president of business development at Sport Truck USA (BDS Suspension / Zone Off Road Products / 4X4 Posi-Loc).