Further building upon its pedigree of associations with premier racing sanctions and successful race teams, ExxonMobil has established an official technology partnership with the World of Outlaws racing series and DIRTcar HP, a unique engine builder-centric marketing program.
The partnership seeks to develop a deeper technological connection between the engineering team behind Mobil 1 Racing oils and the dirt track engine builders, racers and teams who rely on its products to help reduce friction and deliver maximum performance, according to a press release.
As part of the technology relationship, Mobil 1 Racing oils will be named the “Official Racing Oil of the World of Outlaws and DIRTcar” and feature a traditional contingency program for racers, with a specific focus on rewarding engine builders who provide their customers with the performance benefits of Mobil 1 Racing oils.
Mobil 1 Racing lubricants will be featured at all World of Outlaws events including the World of Outlaws STP Sprint Car Series, Late Model Series, DIRTcar Summer Nationals and Super DIRTcar Series.
“The Mobil 1 Racing team works hand-in-hand with motorsports teams around the world, not just to win races, but to develop industry-leading technologies through testing Mobil 1 lubricants in the most demanding environments possible,” said Artis Brown, global motorsports manager at ExxonMobil. “With dirt tracks making up more than 70 percent of all race tracks in the United States, this partnership with the World of Outlaws and DIRTcar will allow us to further build upon the race-proven technology of Mobil 1 Racing oils with the competitors at those tracks each weekend.”