“With many wheel choices in the market, we strive to bring you a product that not only enhances the look of your vehicle, but will increase the performance of the car,” said Bill Koenig, executive vice president for MKW.
Koenig contends that RSR has a strong engineering and design pedigree with MKW’s experience in designing and manufacturing high performance wheels.
“We utilize advanced materials and the latest manufacturing technology in an effort to provide higher-end yet cost-efficient products for the enthusiast and motorsport community,” Koenig said.
RSR will be bringing both street and race versions to market with three different construction levels that offer the ability for a staggered set-up and include cast wheels with high-end finishing. RSR lines include:
- Road—Boasting a flat face, allowing for big brake upgrades and larger brake calipers.
- Street—An upgrade in both lifestyle and design. Offers a mid-range face that will come standard for street design. Street will also sport a deeper concave face profile that works well with rear wheels; utilizes a flow-form manufacturing technique that takes a cast aluminum wheel and lightens it by 30 percent.
- Race—Higher technology, lighter weight, forged magnesium and aluminum with custom-built wheel options available. Some of RSR’s race version will be manufactured in California and ready for delivery in 2015.