AAM U.S.A. Inc. has accepted a new company into The AAM Group and Total Truck Centers marketing program. Midwest Wheel Companies was added last week.
Midwest Wheel Companies is a wholesale distributor of truck accessories headquartered in Des Moines, Iowa. Founded in 1911, it serves customers in Iowa, Missouri, Kansas, southern Minnesota and eastern Nebraska from seven distribution locations totaling over 200,000 square feet of inventory, according to a press release.
“AAM is very happy to have the team at Midwest Wheel Companies choose to unite with our organization. Midwest Wheel is quickly becoming a market leader in their service area,” said Tim Odom, president of AAM. “We are confident our programs and marketing tools will help their already aggressive growth efforts.”
The addition of Midwest Wheel Companies brings to 15 the number of member warehouses within the AAM Total Truck Centers marketing program. The program produces point-of-sale materials to support affiliated retailers in the merchandising and promotion of performance parts and accessories for the street and race performance enthusiast.
Total Truck Centers and Parts Pro Performance Centers are marketing programs developed by AAM, each designed to focus on specific market interests. AAM headquarters are located in Johnson City, Tenn.