Mickey Thompson Tire and Wheels has entered into a new marketing partnership with Performance Business Media, a full-service advertising agency specializing in motorsports. The agency will write and facilitate monthly eNewsletters for the wheel and tire company.
“We always strive to bring great content to our customers,” said Don Sneddon of Mickey Thompson Tires and Wheels. “This new partnership with Performance Business Media will help us reach more people, more often, with great content on our sponsored drivers, new products and more.”
The partnership is part of Mickey Thompson Tires and Wheels’ continued effort to distribute drag, street performance and off-road industry news, events and content, according to the company.
“We are more than thrilled to work with the Mickey Thompson team,” said Kent Bradley of Performance Business Media. “The brands speak for themselves in the industry but we are excited to help promote their message of superior quality and innovation.”