Stow, Ohio-based Mickey Thompson Performance Tires & Wheels has renewed with Team Lucas through 2014 with a partnership package in the Lucas Oil Off Road Racing Series.
Through its partnership with Team Lucas, a “grass roots” advertising and marketing medium owned by Lucas Oil Inc., Mickey Thompson will have a visible presence at the tracks and on television broadcasts of the racing series. Mickey Thompson also will have an active hospitality program.
“We started with Team Lucas last year, and it has a lot of great venues, a tremendous television package and what we’re looking for in the demographic. We work hard to send our service trailer to the events and service these racers. We have a good group using our tires,” said Ken Warner, Mickey Thompson Performance Tires & Wheels vice president of sales and marketing.
The tire and wheel maker will sponsor Pro 2 Unlimited driver Jeff Geiser, as well as racers Eric Barron, Curt LeDuc and Mike Porter.
“Mickey Thompson Performance Tires & Wheels brings great offroad heritage and tire technology to the Lucas Oil Off Road Racing Series,” said Bob Patison, Lucas Oil executive vice president. “We’re very happy to have it part of our Lucas Oil Off Road Racing Series.”