MERA Consolidates Offerings Under ‘Mobile Electronics’ Brand

Aug 15, 2014

The association’s software and service offerings, including TSS Point-of-Sale software, MAID Installation software and Fit Guide product/vehicle database, will also take on the Mobile Electronics brand.

“Each of our businesses, in their own way, are focused on helping manufacturers reach retailers and retailers reach consumers,” said Chris Cook, president of the new Mobile Electronics group. “At the same time, there are several areas in which efforts are duplicated and opportunities for efficiency are overlooked. What we want to do is combine all of our products and services so that we can offer more value to our manufacturer partners and a complete, integrated support structure for our retailers. At the same time, we will continue to support the entire industry through Mobile Electronics magazine and the newly named Mobile Electronics tradeshow.”

As part of the restructuring, Mobile Electronics has tapped consumer electronics industry veteran Kerry Moyer to fill its newly created position of vice president of strategic partnerships for the group. Moyer will be responsible for developing and managing programs related to each business segment, creating new partnerships with manufacturers and exploring new revenue opportunities.

Moyer, who will report to Cook, worked for 18 years at the Consumer Electronics Association (CEA) serving in various positions including senior director, strategic relationships. During that time, he worked closely with many of the consumer electronics channel buying/marketing groups. Prior to CEA, Moyer worked eighteen years in retail as an owner-partner in a chain of audio, video and mobile electronics sales and installation stores in the metro Washington, D.C. area.

“I’m excited about coming on board at this time,” Moyer said. “The new association and our channel partnership program provide both our dealer members and manufacturer partners an excellent opportunity to work together to grow business and profits in the mobile electronics specialty channel.”