Meet the 15 SEMA Launch Pad Semi-Finalists

The 2017 SEMA Launch Pad program had more than 110 qualified applicants, but only 15 were selected as the program’s semi-finalists. These contestants are the owners, presidents, CEOs, COOs and directors of some of the hottest new automotive aftermarket products and services on the market, according to SEMA.

Each semi-finalist will now compete in a voting competition, launching July 18, to become one of the 10 finalists who will attend the 2017 SEMA Show and pitch their products in front of a live audience and judging panel. The final 10 will also exhibit at the SEMA Show with a kiosk-style booth located in the Performance Pavilion.

This year’s semi-finalists, with product descriptions by SEMA, are:

Mike Alexander, president/owner of FLO Airride Manufacturing
Product: FLO Modular Billet Tank (FLO-MBT)

The all-new FLO AIRRIDE modular air tanks feature patent-pending TwistLock technology, making it one of the most customizable and modular air tanks with an extremely easy and quick install time. High-pressure burst rates exceeding 2,500 psi also make it one of the safer air vessel in today’s rapidly advancing air-suspension aftermarket.

Kyle Bailey, CEO of NuVinAir LLC
Product: The NuVinAir Cyclone

The NuVinAir Cyclone powerfully eradicates bacteria and odor from vehicles via a patented, 15-minute delivery system that fits in a cup holder. The natural compound found in NuVinAir has more than 100 years of scientific research backing its effectiveness.

Carl Borkholder, Owner of Gen-Y Industries
Product: Gen-Y Adjustable Drop Hitch

GEN-Y’s Adjustable Torsion Drop Hitch features heavy-duty rubber torsion flex cords designed to help mitigate 90% of up-and-down inertia, leaving the truck, trailer, cargo and driver feeling less beat up, while providing a much smoother ride.

Tom Burden, CEO/Founder of Grypshon Industries LLC
Product: Grypmat

The Grypmat Trio is made from patent-pending, flexible, non-magnetic, non-slip, rubberized material. Grypmats stick to curved surfaces, such as car bodies and composite race cars. Using a Grypmat reduces surface damage, shortens maintenance times and is a mechanic’s most valuable tool, according to the company.

Matt Corish, Co-founder of
Product: V12 LS Engine

The V12 LS engine puts excitement under the hood of any project. Build a 1,000-plus-hp monster with your favorite LSX parts or drop in a turnkey package for the ultimate LS swap.

Pete Gonzales, COO of Darkside Scientific
Product: LumiLor

LumiLor electroluminescent paint is the integration of paint and light. LumiLor allows any paint job to emit controllable light. And LumiLor allows controllable light to be added to anything that can be painted. It’s paint. It’s light. It’s LumiLor.

Gregor Hanuschak, Founder of Smack Innovations
Product: SafeConnect

Drive and safely control every app on your phone for $69. Clamp SafeConnect onto your steering wheel and use voice commands and buttons to control apps and iPhone or Android features. Always keep eyes on the road, hands on the wheel and phone in your pocket.

Ben Horst, President of Eddy Motorworks
Product: Electric Vehicle Conversion

The Eddy Motorworks Electrocet is the track car of the future. Borrowing much of the chassis from the Exomotive Exocet and the electric powertrain from a Tesla, the company says that the Electrocet delivers supercar-rivaling acceleration, intuitive handling, and more than 250 miles of range, with zero emissions.

Ken Lock Jr., COO/Co-founder of Angle X
Product: Angle X Steering Coupling

The AX 90 is a double-spherical dynamic joint capable of a 90-degree angle. It is designed to hold up to the high torque loads of today’s hot-rod and off-road markets. The product is 100% made in the United States out of 300M and 4000 series alloy.

Andrew Miller, Founder/CEO of RideController LLC
Product: RideController

RideController Pro brings to market a central hub designed to connect and manage your entire vehicle. With its RideController app, end users will have the ability to fully control their customized vehicles from multiple entry points from a tablet, phone, watch, dedicated screen or even factory switches.

Brian Pierce, Design Engineer of Delicious Tuning
Product: Flex-Fuel Conversion Kit

Delicious Tuning Flex-Fuel conversion kits are designed to give fuel flexibility for vehicles that are not able to run ethanol from the factory. Being completely plug and play, the kit installs using factory connections. The system safely unlocks your engine’s performance potential by taking advantage of the high-octane fuel ethanol provides.

Jessi Rosebrugh, CEO of Twister Fastener
Product: Blind Application Fastener

The Twister Faster is a helix coil that threads through a half-inch hole in sheet metal. When tightened, it compresses the coil, creating a full circumference of support, like a washer. It is a great option for any blind installation of aftermarket products.

Irina Slavina, COO of HUDWAY
Product: HUDWAY Drive

HUDWAY Drive is a next-generation portable head-up display for any car. It projects a color image onto a transparent lens positioned in the driver’s line of sight. Paired wirelessly with a smartphone, it allows drivers to control navigation, music, phone calls and texts without taking their eyes off the road.

Brock Templeman, PresidentSavior Products Inc.
Product: Savior Battery Cases

Savior Battery Cases were engineered with ShockStop Technology that protects your battery from shock and vibration damage-”two leading causes of premature battery failure. Independent tests show that Savior’s ShockStop Technology can isolate up to 99.3% of harmful vibration and drastically reduce the negative effects of impact shock.

Edward Uehling, Co-founder – King Tailgates LLC
Product: King Tailgate

The KT1 is a replacement option for OEM tailgates. Its utility patent-protected design conceals comfortable seating and an innovative center console with a waterproof Bluetooth speaker, auxiliary and charging ports and dual oversized cup holders.

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